PROBLEMS OF MARKETING IN THE SYSTEM OF HIGHER EDUCATION

Authors

  • Musayeva Shoira Azimovna Professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan
  • Usmonova Dilfuza Ilkhomovna Assistant professor of Samarkand Institute of Economic and Service, Samarkand, Uzbekistan

DOI:

https://doi.org/10.51699/ajdes.v13i.397

Keywords:

marketing forecast, higher educational institution, country, level, standard, qualification.

Abstract

This article is devoted to the development of proposals on the mechanism for determining the marketing forecast in the context of the liberalization of the higher education market and the economic independence of higher educational institutions.

References

Decree of the President of the Republic of Uzbekistan dated July 11, 2019 "On measures to introduce new management principles into the system of higher and secondary specialized education." electronic source.www.lex.uz

Kotler F. Marketing from A to Z. 80 concept that every manager should know. M.: ALPINA PABLISHER, 2013. - 211 p.

Kotler F., Armstrong G., Wong V., Saunders J. Fundamentals of Marketing. M.: I.D. Williams LLC, 2012.- 752 p.

Roger Best. Consumer marketing. Moscow 2013.

Shopenko O.Yu. Innovative marketing: textbook./SPbTURP.- SPb., 2015. Part 1-79 p..

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Published

2022-01-17

How to Cite

Shoira Azimovna, M. ., & Dilfuza Ilkhomovna, U. . (2022). PROBLEMS OF MARKETING IN THE SYSTEM OF HIGHER EDUCATION. Academic Journal of Digital Economics and Stability, 13, 71–75. https://doi.org/10.51699/ajdes.v13i.397

Issue

Vol. 13 (2022): JANUARY

Section

Articles

License

Copyright (c) 2022 Musayeva Shoira Azimovna, Usmonova Dilfuza Ilkhomovna

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.