Personal Selling and Marketing Communication Analysis through Consumer Purchase Decisions on the Marketing Effectiveness of Manado Grill House Restaurant during the Covid-19 Pandemic
DOI:
https://doi.org/10.51699/ajdes.v16i.462Keywords:
Personal Selling, Marketing Communication, Purchase Decision, EffectivenessAbstract
analyze purchasing decisions that affect the effectiveness of Grill House marketing during the covid 19 pandemic. The results show that Personal Selling (X1) has a significant effect on purchasing decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions. 05 and the t value is 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions. 05 and the t value is 4,598 > 1,984. So Personal Selling has a significant effect on Purchase Decisions. The results showed that Personal Selling (X1) had a significant effect on Purchase Decisions (Y1) with a significance value of 0.000 < 0.05 and a t value of 4.598 > 1.984. So Personal Selling has a significant effect on Purchase Decisions.Personal Selling (X1), Marketing Communication (X2) on the Purchase Decision variable (Y1) has a strong correlation effect on the number 0.684.The results showed that Personal Selling (X1) had a significant effect on Marketing Effectiveness (Y2) with a significance value of 0.238 > 0.05 and a t value of 2.787 > 1.984. Marketing Communication (X2) has a significant effect on Marketing Effectiveness (Y2) with a significance value of 0.412 > 0.05 and a t value of 5.326 > 1.984. personal selling, marketing communication and purchasing decisions on the effectiveness of marketing is .0.816.
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