THE ROLE AND IMPORTANCE OF STRATEGIC PLANNING IN MARKETING

Authors

  • Abdulloev A.J Head of the Department of Economics (PhD) of Bukhara State University
  • Tairova M. M Associate Professor of Economics, Candidate of Economic Sciences, Department of Economy,
  • Kadirova N. R Department of Economy, Bukhara State University

DOI:

https://doi.org/10.51699/ajdes.v5i.59

Keywords:

strategy, long-term planning, diversification, segmentation, internationalization, commodity market.

Abstract

Marketing strategy is the marketing of a firm’s target market is a master program that represents the activities of the company and includes the process of achieving its goals through the development and implementation of a long-term marketing mix (marketing mix). Separate product, pricing, distribution, sales and communication policies are defined for each segment of the market. The marketing strategy determines which product (service) the firm should enter, which market, and when. The following marketing strategies have been tested and successfully used by companies in the world market practice.

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Published

2021-06-04

How to Cite

Abdulloev A.J, Tairova M. M, & Kadirova N. R. (2021). THE ROLE AND IMPORTANCE OF STRATEGIC PLANNING IN MARKETING. Academic Journal of Digital Economics and Stability, 5, 62–67. https://doi.org/10.51699/ajdes.v5i.59

Issue

Vol. 5 (2021): MAY

Section

Articles

License

Copyright (c) 2021 Abdulloev A.J, Tairova M. M, Kadirova N. R

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.