Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing

Khayrullaeva Nilufarbeim Nematilloyevna; Narzullayeva Gulchekhra Salimovna; Tairova Masuma Muxammedovna

doi:10.51699/ajdes.v12i.379

Authors

Khayrullaeva Nilufarbeim Nematilloyevna PhD Student of BukhSU, Lecturer of Department of Tourism and Hotel Management, Uzbekistan
Narzullayeva Gulchekhra Salimovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan
Tairova Masuma Muxammedovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan

DOI:

https://doi.org/10.51699/ajdes.v12i.379

Keywords:

genesis, hotel service, consumer-oriented marketing, marketing strategy, communication, quality, manufacture

Abstract

In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.

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