Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing

Authors

  • Khayrullaeva Nilufarbeim Nematilloyevna PhD Student of BukhSU, Lecturer of Department of Tourism and Hotel Management, Uzbekistan
  • Narzullayeva Gulchekhra Salimovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan
  • Tairova Masuma Muxammedovna Lecturer of BukhSU, Faculty Economy and Tourism, Department of Economy, Uzbekistan

Keywords:

genesis, hotel service, consumer-oriented marketing, marketing strategy, communication, quality, manufacture

Abstract

In the article development of theoretical foundations and methodological provisions for the formation of an integrated approach to the development of a marketing strategy for hotel services, the use of marketing mix tools to ensure the effectiveness of marketing communications with hotel consumers services.

References

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Nematillokizi, K. N., Nematillokizi, K. N., Khabibulloevna, K. S., & Salimovna, N. G. (2020). PROFESSIONAL PROFIENCY PROGRESS IN A FOREIGN LANGUAGE ON THE EXAMPLE OF STUDENTS OF TOURISM. Journal of Critical Reviews, 7(6), 1249-1255.

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Published

2021-12-17

How to Cite

Nematilloyevna, K. N., Salimovna, N. G., & Muxammedovna, T. M. (2021). Genesis of the Essential Content of the Hotel Service as an Object of Consumer-Oriented Marketing. Academic Journal of Digital Economics and Stability, 12, 54–62. Retrieved from https://economics.academicjournal.io/index.php/economics/article/view/379

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