Analysis of the Influence of Services cape and Social Media through Tourism Motivation on the Interest of Tourist Revisits

Authors

  • Rilia Mega Lengkong Student of Management Masters Study Program, Postgraduate Faculty of Economics, Sam Ratulangi University, Manado
  • James DD Massie Postgraduate Faculty of Economics, Sam Ratulangi University, Manado
  • Indrie D. Palandeng Postgraduate Faculty of Economics, Sam Ratulangi University, Manado

DOI:

https://doi.org/10.51699/ajdes.v13i.391

Keywords:

servicescape, Social media, Tourism Motivation, Interest in Revisit

Abstract

This study aims to determine the effect of Servicescape and Social Media on Revisit Interests through Tourism Motivation in a case study of visitors to the Linow Lake tourist destination. The sampling method uses probability sampling with certain criteria. The data collection technique used was by distributing questionnaires in which 100 respondents met the criteria, including at least 17 years old and had visited the Linow Lake tourist destination at least 2 (two) times, including during the Covid-19 pandemic. The data collected was then analyzed using path analysis. The results of this study indicate that Servicescape and Social Media have a significant effect on Tourism Motivation. Servicescape has a significant direct or indirect effect on Revisit Interests through Tourism Motivation. Social Media has a significant negative direct effect on revisit interest, and a significant positive indirect effect on revisit interest through tourism motivation. Tourism motivation has a significant effect on revisit interest.

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Published

2022-01-17

How to Cite

Lengkong , R. M. ., Massie , J. D. ., & Palandeng , I. D. . (2022). Analysis of the Influence of Services cape and Social Media through Tourism Motivation on the Interest of Tourist Revisits . Academic Journal of Digital Economics and Stability, 13, 21–31. https://doi.org/10.51699/ajdes.v13i.391

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