Analysis of the Influence of Services cape and Social Media through Tourism Motivation on the Interest of Tourist Revisits
DOI:
https://doi.org/10.51699/ajdes.v13i.391Keywords:
servicescape, Social media, Tourism Motivation, Interest in RevisitAbstract
This study aims to determine the effect of Servicescape and Social Media on Revisit Interests through Tourism Motivation in a case study of visitors to the Linow Lake tourist destination. The sampling method uses probability sampling with certain criteria. The data collection technique used was by distributing questionnaires in which 100 respondents met the criteria, including at least 17 years old and had visited the Linow Lake tourist destination at least 2 (two) times, including during the Covid-19 pandemic. The data collected was then analyzed using path analysis. The results of this study indicate that Servicescape and Social Media have a significant effect on Tourism Motivation. Servicescape has a significant direct or indirect effect on Revisit Interests through Tourism Motivation. Social Media has a significant negative direct effect on revisit interest, and a significant positive indirect effect on revisit interest through tourism motivation. Tourism motivation has a significant effect on revisit interest.
References
Adams, P. (2012). Grouped: How small group of friends are the key to influence on the social web. California: New Riders.
Astini, Sulistyowati (2015. Effect of Destination Image, Travel Motivation, and Service Quality on Visitor Satisfaction (Case Study on Muslim Archipelago Tourists at Carita Beach, Pandeglang Banten), Scientific Journal of Management and Business, Vol. 1, No.3, p 1- 11
Hair, (2006). Multivariate Data Analysis Pearson International Edition 6. New Jersey
Huang, H., Lunhua Mao, L., Wang, J., & Zhang, JJ (2015). Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon. International Journal of Sports Marketing and Sponsorship, 16(4), 46–66.
Hurlock, EB (2006). Developmental Psychology An Approach Throughout the Life Span. Fifth Edition. Jakarta: Erlangga
Junawan, H and Nurdin Laugu (2020).The Existence of Social Media, Youtube, Instagram and Whatsapp Amid the Covid-19 Pandemic Among Indonesian Virtual Communities. Baital Ulum: Journal of Library and Information Science, Vol. 4 No.1
Kotler, Phillip and Kevin Lane Keller (2016), Marketing Management Edition 12 Volumes 1 & 2. Jakarta: PT. Index
Kusumaningrum, Dewi Ayu and Suci Sandi Wachyuni (2020), The Shifting Trends in Traveling after the Covid-19 Pandemic. International Journal of Tourism & Hospitality Review. Vol 7, No.2, pp 31-40.
Rather, RA (2021). Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach. Journal of Destination Marketing & Management, 20, 100564.
Ruki, UA (2011), Introduction to Servicescape Theory and Its Application in Interior Design, Humanities, Vol. 2 No. 2: 1225-1235
Rukmiyati, N., M., S. & Ni Made Suastini (2016), Impact of Social Media on Tourist Behavior, Conference on Management and Behaviora Studies
Sholika, E., A., & Sunarti (2016), Effect of Social Media on Followers Visiting Interests (Survey on Followers Instagram Account @batuflowergarden.cobanrais), Journal of Business Administration (JAB)
Situmorang, H. S (2018). Influence Of Servicescape, Customer Satisfaction, WOM, and Social Media to Consumer Loyalty (study case bali beach). 10.2991/ebic-17.2018.62.
Suprihati, Wiwik (2020), Analysis of Tourist Consumer Behavior in the Era of the Covid-19 Pandemic (Case Study of Tourism in West Nusa Tenggara), Bestari Journal Volume/Number 01, page 56-66I.
Umar, H. (2003). Marketing Research and Consumer Behavior. Jakarta: Gramedia Pustaka Utama.
Wachyuni, SS, Kusumaningrum, D. A and Regina C. Kartika (2018). Shopping Center Quality Study on Tourist Visiting Motivation to Shopping Centers (Case Study: Central Park Mall) p. 172-185
Wirtz, J. & Christopher Lovelock (2011) Services Marketing: People Technology Strategy, 7th edition, Pearson Education, Inc.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Rilia Mega Lengkong , James DD Massie , Indrie D. Palandeng
This work is licensed under a Creative Commons Attribution 4.0 International License.
