Marketing Strategies in Agriculture

Authors

  • Toirova Dilafruz Dilshod qizi Tashkent State University of Economics, 2nd year master's degree in marketing

DOI:

https://doi.org/10.51699/ajdes.v16i.478

Keywords:

Agriculture, marketing, strategies, Economics, Development, Management, market economy, global relations

Abstract

The marketers draw up strategic, tactical and operational plans of the production and sales activities of agricultural enterprises and companies, which include the forecasts of the target market development, the agricultural sector and the company's objective, strategy and tactics of action in it, its brand, price, sales policy, as well as the promotion and promotion This article discusses ideas and considerations about marketing strategies in agriculture.

References

Dixie, G. (1989), Horticultural Marketing, Food and Agricultural Organization of the United Nations, Rome, p. 111.

Scaria, K.J. (1989), Economic Of Animal By-products Utilization, FAO Agricultural Services Bulletin 77, Rome, pp. 3–5.

Kohls, R.L. and Uhl, J.N. (1990), Marketing Of Agricultural Products, 6th edition, Macmillan Publishing Company, New York, p.385.

Abbott, J.C. (1987) Agricultural Marketing Enterprises For The Developing World, Cambridge University Press, pp. 157–165.

Sugiyama, M. (1990), “Innovative Approaches To Agricultural Marketing: Selected Cases”. In: Marketing Systems for Farm Products in Asia and the Pacific, Asian Productivity Organization, Tokyo, pp.62–96.

Published

2022-04-25

How to Cite

qizi, T. D. D. . . (2022). Marketing Strategies in Agriculture. Academic Journal of Digital Economics and Stability, 16, 116–120. https://doi.org/10.51699/ajdes.v16i.478

Issue

Section

Articles