Develop Criteria for Selecting Distribution Channels in Small Business
DOI:
https://doi.org/10.51699/ajdes.v16i.480Keywords:
small business, distribution channels, marketing channels, sales functions, marketing mix, storage, delivery, logisticsAbstract
One of the key goals of the New Uzbekistan Development Strategy for 2022-2026 is to create conditions for entrepreneurship and sustainable sources of income, to increase the share of the private sector in GDP to 80% and exports to 60%. In order to achieve this goal, the problem of formation and selection of distribution channels in the activities of small businesses is becoming more urgent. This article describes the criteria for selecting distribution channels in the activities of small businesses.
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