Marketing Strategy - Management Tool Organization
DOI:
https://doi.org/10.51699/ajdes.v18i.521Keywords:
strategic management, marketing strategy, explicit process, marketing strategy levels, marketing strategy formation toolsAbstract
This article indicates the importance and necessity of using a marketing strategy in the management of an organization, considers the definitions of the category "marketing strategy"; the levels of formation of the marketing strategy are determined; the main tools for the formation of a marketing strategy at the corporate, functional, operational levels are considered; the main strategic alternatives are identified.
References
Porter M. Competitive advantage. How to achieve a high result and ensure its sustainability. – M.: Alpina Business Books, 2005.
Marketing management: textbook.allowance / ed. THEM. Sinyaev. - M.: Vuzovsky textbook, 2009.
Chuvakova S.G. Strategic marketing: textbook. allowance. – M.: Dashkov i K °, 2010.
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Published
2022-06-07
How to Cite
N. , M. Z. ., & Z. , N. D. . (2022). Marketing Strategy - Management Tool Organization. Academic Journal of Digital Economics and Stability, 18, 27–32. https://doi.org/10.51699/ajdes.v18i.521
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