Gamification in Marketing


  • Matthew N. O. Sadiku Department of Electrical & Computer Engineering Prairie View A&M University Prairie View, TX USA
  • Uwakwe C. Chukwu Department of Engineering Technology South Carolina State University Orangeburg, SC, USA
  • Janet O. Sadiku Juliana King University Houston , TX, USA



games, gamification, marketing, gamification marketing


Games have become favorite entertainment activity for many people worldwide. They are capable of engaging people by tapping into fan knowledge and offering some rewards. Gamification is a transformation of something into a game. It is a digital marketing term used to describe the action of applying techniques of game playing to non-gaming environments such as business, education, healthcare, marketing, etc. It is one of the most used strategies across the digital marketing industry. A main goal of gamification marketing is to increase customer interaction by offering rewards to participants. This paper provides an overview on gamification marketing with examples.


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How to Cite

Sadiku , M. N. O. ., Chukwu , U. C. ., & Sadiku, J. O. . (2023). Gamification in Marketing. Academic Journal of Digital Economics and Stability, 29, 47–54.




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