Studying the Mechanism of Creating Competitive Values in Travel Companies
DOI:
https://doi.org/10.51699/ajdes.v30i.728Keywords:
tourism, tourist services, competitiveness, competition, travel companies, human capitalAbstract
The article considers that travel companies should develop a clear strategy in the face of strong competition in the tourism market. This strategy should help tourism companies not only survive in the tourism market, but also continue their activities. The article also discusses how globalization has brought significant benefits to business, made it possible to develop new markets, benefit from lower trade barriers and adapt faster to technological progress, while at the same time intensifying competition. As a result, it is becoming increasingly difficult for tourism organizations to achieve, maintain and improve business competitiveness. The article discusses the mechanisms by which a travel company can increase its competitiveness.
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