Digital Transformation in Developing Countries: The Rise of E-Commerce and Online Marketing
DOI:
https://doi.org/10.51699/ajdes.v31i.771Keywords:
digital transformation, e-commerce, online marketing, developing countries, internet penetration, digital literacyAbstract
This paper presents an in-depth examination of the digital transformation in developing countries, focusing on the rise of e-commerce and online marketing. As the digital economy takes shape, businesses in developing countries are rapidly shifting their operations online to tap into the vast, ever-growing online consumer base. This study analyzes the factors that contribute to the rapid rise of e-commerce and online marketing in these regions, evaluates the impact, and offers recommendations for future development.
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