Financial Strategy for Supporting Business Entities in Conditions of Innovative Development of the Economy
The current state and unstable development of its areas pose challenges for entrepreneurs, the successful solution of which will contribute to their financial well-being in the process of production activities. Since the market to a certain extent represents uneven development, which is characterized by transitional processes, a particularly important role in developing a strategy for the behavior of business entities is given to forecasting the dynamics of market components (demand, prices, etc.), which act as controlling external influences about management functions entrepreneurial entity.
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