Financial Strategy for Supporting Business Entities in Conditions of Innovative Development of the Economy
DOI:
https://doi.org/10.51699/ajdes.v35i.843Abstract
The current state and unstable development of its areas pose challenges for entrepreneurs, the successful solution of which will contribute to their financial well-being in the process of production activities. Since the market to a certain extent represents uneven development, which is characterized by transitional processes, a particularly important role in developing a strategy for the behavior of business entities is given to forecasting the dynamics of market components (demand, prices, etc.), which act as controlling external influences about management functions entrepreneurial entity.
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