Innovative Digital Marketing in Banking: Attracting and Retaining Customers in the Digital Age
DOI:
https://doi.org/10.51699/ajdes.v36i.868Keywords:
digital economy, e-commerce, B2B, B2C, B2E, B2GAbstract
The article describes the definitions and different approaches to the "digital economy" category. Also, the nature, classification, development trends, advantages and disadvantages of electronic commerce, which is part of the digital economy, are shown on the example of foreign countries.
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