Brand Personality Drives Loyalty Insights from Iraq

Authors

  • Ahmed R. Al Owaidi Department of Follow Up, Al Qasim Green University, Babylon, Iraq
  • Zena F. Alhaelegy College of Health and Medical Technology, Middle Technical University, Baghdad, Iraq
  • Masar Kadhim College of Sciences, Al Qasim Green University, Babylon, Iraq

DOI:

https://doi.org/10.51699/ajdes.v37i3.890

Keywords:

Brand Personality, Brand Loyalty, Sincerity, Excitement, Competence, Sophistication

Abstract

This study evaluated adipokines and biochemical parameters in 70 children (44 males, 26 females, age 5-13 years, mean±SD 8.7±3.32 years) with type 1 diabetes mellitus (T1DM) and 30 healthy controls. Conducted at Azadi Teaching Hospital from December 2023 to February 2024, the study aimed to compare glucose, HbA1c, vitamin D, lactate dehydrogenase (LDH), adiponectin, and leptin levels between T1DM patients and healthy children. Results showed significant increases in glucose (321.93±89.15 vs. 85.21±9.46 mg/dL), HbA1c (12.04±1.83% vs. 5.01±0.31%), LDH (284.22±21.94 vs. 89.13±7.42 U/L), adiponectin (9.26±0.28 vs. 3.62±0.94 µg/mL), and leptin (21.84±2.62 vs. 4.48±0.62 ng/mL), and a significant decrease in vitamin D (13.93±4.93 vs. 28.72±6.08 ng/mL) in T1DM patients (P<0.05 for all). These findings highlight the importance of monitoring vitamin D and adipokine levels in children with T1DM, suggesting potential roles in disease management and complications prevention.

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Published

2024-05-06

How to Cite

Al Owaidi, A. R., Alhaelegy, Z. F., & Kadhim, M. (2024). Brand Personality Drives Loyalty Insights from Iraq. Academic Journal of Digital Economics and Stability, 37(3), 49–63. https://doi.org/10.51699/ajdes.v37i3.890

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