Evaluating the Efficiency of Marketing Strategies to Increase the Competitiveness of Higher Education

Authors

  • Bakiyeva Iroda Abdushukurovna Associate Professor of Tashkent Institute of Finance, PhD
  • Chorieva Shaxlo Eshnazarovna Master of Tashkent Financial Institute

DOI:

https://doi.org/10.51699/ajdes.v16i.486

Keywords:

Marketing, Education, specialists

Abstract

The development of the country is determined by qualified specialists. It is impossible to raise a society without training personnel who meet the requirements of advanced science, technology and technological achievements. The system of continuing education, established on the basis of the Law "On Education" adopted in 2020 and the concept of development of the higher education system of the Republic of Uzbekistan until 2030, has a comprehensive knowledge, intellectual potential, high spirituality, the mechanism of formation of a harmoniously developed generation serves as an important factor in building and developing a strong democratic state in our country.

References

Decree of the President of the Republic of Uzbekistan dated July 27, 2017 “Sectors of the economy and in improving the quality of training of educated professionals Resolution No. PR-3151 "On measures to further expand the participation of industries."

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Emerson Wagner Mainardes, João M. Ferreira. Creating a competitive advantage in Higher Education Institutions: proposal and test of a conceptual model. Int. J. Management in Education, Vol. 5, Nos. 2/3, 2011

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Sadullaeva G.S. Marketing strategy for the development of the market of higher education services. 08.00.11 - Marketing, 08.00.05 - Service networks economy. Doctor of Philosophy (PhD) in Economics dissertation abstract written for obtaining. -Tashkent, TSU, 2021

Dixtl E., Xershgen X. Practical marketing. -M.: HIGHER SCHOOL. INFRAM, 1996.- p.215

Emerson Wagner Mainardes, João M. Ferreira. Creating a competitive advantage in Higher Education Institutions: proposal and test of a conceptual model. Int. J. Management in Education, Vol. 5, Nos. 2/3, 2011

Published

2022-04-30

How to Cite

Abdushukurovna, B. I. ., & Eshnazarovna, C. S. . (2022). Evaluating the Efficiency of Marketing Strategies to Increase the Competitiveness of Higher Education. Academic Journal of Digital Economics and Stability, 16, 175–182. https://doi.org/10.51699/ajdes.v16i.486

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