Evaluating the Efficiency of Marketing Strategies to Increase the Competitiveness of Higher Education

Authors

  • Bakiyeva Iroda Abdushukurovna Associate Professor of Tashkent Institute of Finance, PhD
  • Chorieva Shaxlo Eshnazarovna Master of Tashkent Financial Institute

DOI:

https://doi.org/10.51699/ajdes.v16i.486

Keywords:

Marketing, Education, specialists

Abstract

The development of the country is determined by qualified specialists. It is impossible to raise a society without training personnel who meet the requirements of advanced science, technology and technological achievements. The system of continuing education, established on the basis of the Law "On Education" adopted in 2020 and the concept of development of the higher education system of the Republic of Uzbekistan until 2030, has a comprehensive knowledge, intellectual potential, high spirituality, the mechanism of formation of a harmoniously developed generation serves as an important factor in building and developing a strong democratic state in our country.

References

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Dixtl E., Xershgen X. Practical marketing. -M.: HIGHER SCHOOL. INFRAM, 1996.- p.215

Emerson Wagner Mainardes, João M. Ferreira. Creating a competitive advantage in Higher Education Institutions: proposal and test of a conceptual model. Int. J. Management in Education, Vol. 5, Nos. 2/3, 2011

Published

2022-04-30

How to Cite

Abdushukurovna, B. I. ., & Eshnazarovna, C. S. . (2022). Evaluating the Efficiency of Marketing Strategies to Increase the Competitiveness of Higher Education. Academic Journal of Digital Economics and Stability, 16, 175–182. https://doi.org/10.51699/ajdes.v16i.486

Issue

Section

Articles