The Impact of Advertising on the Consumer in the Selection of Tourism Facilities


  • Nodirbek Ibrokhimov Graduated student, ‘Silk Road’ International University of Tourism and Cultural Heritage


mission, money, message, media, measurement, broadcast media, consumer publication


Tourism is described as "travel for pleasure, amusement, kinship, or business, generally for a short period of time." Tourism, in today's terminology, is a type of global link between nations and tourists from all over the world, presenting them with diverse cultures and societies, as well as their history, ancient, historical sites, and languages. Tourism is typically associated with overseas travel, but it can also refer to domestic travel. As a result, advertising has emerged as a critical tool in this constantly increasing worldwide market. Due to its central role in the economic infrastructure of any nation, the growth and development of the tourism industry are essential. By appealingly presenting the nation's historical and cultural features, advertising is a key instrument for boosting tourism in a nation. Advertising is essential to this industry's development because it fosters economic growth, creates direct and indirect jobs, and—most importantly—generates fierce competition in the domestic and international travel sectors. Importantly, cooperation between the Ministry of Tourism and Business Ministries and Travel Agencies is required for the achievement of these objectives. In order to determine the best strategy for developing the nation's tourism business, this graduation thesis analyzes the effects of several tourism-related media and advertising tactics. The results of this study showed that handbooks, internet advertising, television, brochures, and newspapers were the most successful promotional tactics for attracting both domestic and foreign passengers.


A Khare, S Sathe – 2020, “Impact of Tourism Advertisements on Consumer Choices from Management Perspective”, International Journal of Disaster Recovery and Business Continuity, Vol.11, No. 1 (2020), pp. 652-673

Belch G. E., Belch M., A., 2003, Advertising and Promotion: An Intigrated Marketing Communications Perspective, 6th Ed., The McGraw-Hill Companies, New York, pp. 14-30.

Benzjian-Avery A., Calder B., Lacobucci D., 1998, “New media interactive advertising vs. traditional advertising”, Journal of advertising research, issue-38, p.p-23-32, google scholar, viewed on 10th August 2019, ng+&oq=trad=d=gs_qabs&u=%23p%3Diabuzrij1N80J

Chen J., 2019, “Z-Test”,, viewed on 15th October 2019,

Daily D., 2016, “why is market share important to a business?”,, viewed on 19th August 2019,

Hessinger S., 2018, “how advertising help your business?”,, viewed on 28th August 2019,

Kotler P., 2003, “Defining marketing for the twenty-first century”, Marketing management, Pearson education, Singapore.

Kramer L., 2019, “What strategies do companies employ to increase market share?”,, viewed on 26th September 2019,

Krejcie, Robert V., Morgan, Daryle W., “Determining Sample Size for Research Activities”, Educational and Psychological Measurement, 1970

Roday S., Biwal A., Joshi V., 2009, “Customer service skills”, Tourism operations and management, oxford university press, New Delhi, India.

Roday S., Biwal A., Joshi V., 2009, “Introduction to travel and tourism”, Tourism operations and management, oxford university press, New Delhi, India.

Sobirjonovna, S. S., & Nodirbek, I. (2021). Marketing Research of Rural Tourism after Covid19 in Samarkand, Uzbekistan: Koni Ghil Meros. Journal of Marketing and Emerging Economics, 1(6), 43-50.

Turdibekov, K. I., & Ibrokhimov, N. K. (2020). Strategic Development of Tourism Taking into Account Regional Features of the Republic of Uzbekistan. Indonesian Journal of Law and Economics Review, 8.

Yusupov, M., & Ibrokhimov, N. (2022). Path Dependency and Innovation for Improving Urban Bicycle Tourism: The Case Study of the Samarkand Region. American Journal of Economics and Business Management, 5(7), 53-63.

Zamboni J., 2018, “what is the meaning of sample size?”,, viewed on 24th September 2019,




How to Cite

Ibrokhimov , N. . (2022). The Impact of Advertising on the Consumer in the Selection of Tourism Facilities. Academic Journal of Digital Economics and Stability, 20, 40–47. Retrieved from